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Masterclass

At a glance

    • Social Media Strategy

    • Writing for Social Media

    • Digital Marketing Strategy

    • Get Started with Digital Advertising

    • Get Started with Analytics

Masterclass

Google Digital Garage

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Social Media Strategy

Learn how to create a social media strategy based on your business goals.
For small business owners and aspiring social media marketers who want to find out about how businesses use social media. Discover how social media can help your business grow, how to build a social media strategy, best practice, and how to measure success.

Writing for Social Media

Learn how to create compelling content and develop a tone of voice that’s right for your business.
For small business owners and aspiring social media marketers who want advice on how to develop a tone of voice that suits their business on social media. Discover writing techniques for when space is limited online, and how to respond to customer comments and complaints on social media.

Digital Marketing Strategy

An introduction to the main digital marketing channels and how to use them to build a strategy.
For small business owners and aspiring digital marketers who want to get to grips with the main digital marketing channels. Learn how to develop, implement and track a digital marketing strategy.

Get Started with Digital Advertising

Get started with social, search and display advertising.
For aspiring digital marketers keen to learn how to use digital advertising on social, search and display. We take you through a practical approach to using digital advertising, including developing an advertising plan for a channel and measuring its success.

Get Started with Analytics

Get to grips with data and how insight based marketing can help your business grow.
For small business owners and aspiring social media marketers who want to understand the role of web analytics and what ‘data driven’ decision making means for a business. We help you understand the insights available from different platforms, how to interpret them and how you can use this knowledge to grow your business.

About the sponsor

Started in 2015, Google Digital Garage is a Grow with Google programme that provides free training and tools to help grow your career or business in the UK. Since 2015, the Google Digital Garage has visited more than 500 locations across the UK, and trained more than 400,000 people. All training under Google Digital Garage is free to attend and absolutely everyone is welcome.

Schedule

Wednesday

  • 10.30 - 11.30: Social Media Strategy
  • 12.00 - 13.00: Writing for Social Media
  • 13.30 - 14.30: Digital Marketing Strategy
  • 15.00 - 16.00: Get Started with Digital Advertising
  • 16.30 - 17.30: Get Started with Analytics

Thursday

  • 10.30 - 11.30: Digital Marketing Strategy
  • 12.00 - 13.00: Get Started with Digital Advertising
  • 13.30 - 14.30: Social Media Strategy
  • 15.00 - 16.00: Writing for Social Media
Slot Places left
Wednesday 10:30 Social Media Strategy 84
Wednesday 12:00 Writing for Social Media 133
Wednesday 13:30 Digital Marketing Strategy 104
Wednesday 15:00 Get Started with Digital Advertising 171
Wednesday 16:30 Get Started with Analytics 162
Thursday 10:30 Digital Marketing Strategy 149
Thursday 12:00 Get Started with Digital Advertising 202
Thursday 13:30 Social Media Strategy 186
Thursday 15:00 Writing for Social Media 216

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