Eric Fulwiler is a sought-after expert, contributor, and speaker on key developments in and the future of social media and communications. Eric is executive director of the London office of digital agency VaynerMedia, whose clients include General Electric, Pepsico, Unilever and Anheuser-Busch InBev, among others. Previously, Eric worked at Mullen Lowe Group, an international full-service agency headquartered in NYC and London, which works with brands including Google, JetBlue Airlines, American Honda Motors, and Bose Audio.
How new breed start-ups and scale ups are disrupting the marketing landscape
So much advertising is wasted or ignored. It just doesn’t work. Why? Because brands (and many agencies) are marketing like it’s 2008, not 2018. But not all…new breed start-ups, scale ups and savvy agencies are bringing a new model to market - one that’s built on data and speed. In this session, we’ll talk through what this new model looks like and how to build it into your organisation.